Technical Information

MercurySays is a sophisticated language analyzer that uses a unique set of principles to detect the implicit meanings that form the foundations of a message. A language expert, Francis Walsh developed these principles over 40 years and used his sales expertise to provide consultation services to hundreds of organizations, including some of the largest and most powerful in Australia.

Deploying objective, standardized measures, MercurySays focuses on the intent of a message and, consequently, the thinking that created it. MercurySays identifies patterns and structures that are common to all human communication and, from that perspective, it offers standard psychological sales advice that can assist the user in writing their reply.

MercurySays employs a database/dictionary to assess text messages by measuring punctuation marks, words, and combinations of words, such as pairs, phrases, clauses, sentences, exclamations, questions, paragraphs, and message structures. Aside from standard lexicographic entries, the database/dictionary includes numbers, symbols, short forms, emoticons, vernacular terms, misspellings, slang, neologisms, and phonetic spellings based on regional and national accents. It is continually updated to accommodate commonly used subject matters, styles, and linguistic idiosyncrasies.