Look at Me!
Reading time: 2.5 minutes
Look at me! Look at me! Am I any good?
Don’t you hate people who are like that?
Well, that’s how the word “I” appears to lots of people.
Even though, I hate “I”, I find it hard to stop using “I” when I write emails and messages. What’s wrong with me?
I know it’s bad. I can see the problem. I don’t know what I should do to fix it.
Do you feel this way? Well, here’s the answer. And, it is not all good.
I don’t want to shock you, but people don’t really care about you. Not, too much, at least. The nicest of them have empathy. The folks on the next level down have sympathy. After that, you are, at best, a story in yesterday’s news or, at worst, a statistic.
So, when you are #selling something, try not to say “I.” Your prospect or customer is focused on themselves, not on you.
Your full focus in a #sales conversation should be about them and their problems. Even the product or service you can provide to solve their problems is not really about you. It is about them and what needs to be fixed.
Did you know that one of the classic signs of a successful leader is that they rarely use “I”?
They say: “This needs to be supported,” or “This should be corrected.”
When selling, you should become the benign leader who sees everything and wants what is best.
So, don’t say “I.”
Say: “This is …” or “That should be …”
Then your prospect or customer will feel more comfortable saying: “Yes.” Because, they are not saying “yes” to you but to solving their problems.
The best way to focus this way, instantly and consistently, is by accepting the extraordinary support of MercurySays.
MercurySays should be your principal support tool with every sales conversation. It can tell you how to pivot your messages so that your customer is the focus of attention … every time.
How do I know?
If you try it, you will see for yourself.